Generative AI Brand Storytelling
It is often believed that conjoined twins are an extremely rare, almost unnatural occurrence - yet take a look at any modern designer or marketer, and you will see that none of them truly work alone. Behind each one stands another, entirely different entity - almost useless on its own but omnipotent in the right hands - artificial intelligence. And AI does not take their jobs away, on the contrary, it complements and transforms them.
Coca-Cola, Prada, Moncler, Nike - this is not a random list of companies but a vivid illustration that genAI content strategy is now employed by virtually every brand, including industry giants with immense budgets and decades of experience. Smaller brands with far fewer resources rely on AI even more - often to the point where their entire content output is AI-generated.
Society has split into two camps: some reject artificial intelligence as if it were a foreign organ, while others use it as effectively as if it were a third hand or a third eye - the choice is personal. But let’s look at the situation from another perspective and begin with a brief thought experiment.
Midjourney, DALL-E, Stable Diffusion - just a few years ago, these strings of letters sounded like strange incantations from a parallel world. Compare that to how we perceive them today - feel the difference? Technology advances relentlessly. Of course, no one forbids us from closing our eyes and continuing as before, but the price for that will be visibility and recognition.
AI brand storytelling resembles the history of digital cameras: when they first appeared, people distrusted them and kept using film, calling digital photography something cold, mechanical, and soulless. Today, film has become a niche tool for a handful of enthusiasts, while Kodak - once the giant that owned 80% of the market - has faded into near oblivion, surviving only as a shadow of its former self. Meanwhile, Canon, Nikon, and Sony thrived because they embraced new realities and chose to move forward with technology rather than against it.
Generative AI for marketing is now being used in virtually every industry imaginable - from perfume and fashion to technology and blogging. Why? The answer is simple: AI has become as essential a tool as Photoshop is for designers or Blender for 3D artists. It accelerates, simplifies, and makes work more affordable.
One of the leading trends of recent years is brand storytelling. It became central to brand DNA for a reason: today’s audiences are not looking for products, discounts, or promotions - they seek emotion, authenticity, and sincerity, qualities nearly lost in the era of aggressive marketing. AI enables brands to personalize their narratives and offer consumers not just a product but a story - something meaningful that embeds the brand deeply in people’s minds.
A striking example is the rise of interactive, AI-driven content that adapts to each user, allowing them to feel unique and valued - to distinguish themselves from the faceless mass of other consumers and to establish an emotional bond with the brand. This connection ensures that your creation stays in their memory.
The effectiveness of this approach is supported by a study from the American agency Science Publishing Group, stating that for 67% of consumers, the quality of brand storytelling is a decisive factor in making a purchase. Another report by the UK-based consulting firm PwC projects that by 2030, AI will contribute an additional $15.7 trillion to global GDP - equivalent to 14.1% of the world’s GDP in 2024.
Books may seem outdated, buried under the avalanche of instant TikTok content, but it is books that teach us the art of storytelling - of persuading and inspiring. Keep growing, invest in yourself, stay in sync with the times - and remember: to evoke emotion is to win.
