Signature services

EXPLORE THE WORK

Digital

we design thoughtful promotional campaigns tailored to your goals and niche characteristics.
from content scheduling and community engagement to creator collaborations - we handle all operational processes.
we encourage user-generated content and organize influencer partnerships to strengthen your brand’s credibility.
we develop and execute precise advertising campaigns across all key platforms, aiming to increase reach, engagement, and conversions.
we conduct in-depth website analysis and optimize it for maximum visibility and performance.
we produce high-quality photo and video content designed to engage and convert.
designing socially impactful, purpose-driven projects.
whether in education or the arts, we develop long-term projects that leave a lasting cultural impression.

Creative

we refine a brand’s visual identity by creating conceptual designs powered by AI tools, ensuring a cohesive style that builds a clear and recognizable graphic presence.
we shape a brand’s external identity from the ground up, starting with core concepts and evolving them into a cohesive visual system. We develop TOV and craft a communication style tailored to your audience.
we plan publications and projects with viral potential in mind, using niche and trend analysis to maximize their chances of rapid spread. Our primary goal is to spark genuine emotional engagement from your audience.
we build your brand’s identity from scratch - how it looks, feels, and is perceived.
we develop effective ideas and strategic directions for brand growth.
we oversee the brand’s visual direction, refining its aesthetic to ensure coherence and distinction.
creating not just beautiful designs, but narratives that communicate your brand’s values and mission.
providing guidance on sustainable and ethical brand development.

Design

we craft a distinctive brand identity that stands out in the market.
static and motion graphics, advanced visuals, and AI-generated imagery.
integrating AR, NFTs, and experimental formats into brand experiences.
we set up data-driven ad campaigns aligned with your specific needs.
our team uses the latest advancements in the AI industry to create captivating and truly unique content.
we define how your brand communicates and how it is perceived. We develop the logo, color palette, language choices, and all other elements that shape your brand identity, bringing them together into a cohesive visual and verbal style across every platform you use.
we design intuitive, aesthetically refined interfaces that deliver the best possible user experience.

Collaborations

One of the most essential elements that helps a brand stay relevant is collaboration. At Cédo, we consider this our core direction and work with a wide range of brands, proving that their joint effort is always an opportunity to create something greater than either could achieve alone.

we conduct a full analysis of the niche to define the purpose of the collaboration and the type of partner brand needed.
we identify and select the brands with the most suitable characteristics.
we shape the visual identity of the collaboration and establish its creative direction.
we execute the entire project, overseeing every stage and ensuring seamless delivery of the collaboration.
we build a tailored promotion strategy based on the project’s goals.
we analyze outcomes and use them to generate insights for the brand’s long-term growth.

What we do?

Brand Collaborations & Partnerships: we develop collaboration strategies from scratch and explore the full value a partnership can bring.

Creator & Artist Co-Creation Projects: together with content creators and artists, we co-create unique products.

Capsule Collections & Limited Editions: we design capsule products and limited-edition releases.

Experiential & Pop-up Activations: we create immersive pop-up events to enhance audience engagement.

Collaboration PR & Launch Campaigns: we build detailed promotion strategies that include cross-brand work and digital launch rollouts.

ARTICLE & MEANINGS

The main advantage of any collaboration is the ability to exchange audiences. If the brands are similar, engagement rates rise for both. At the same time, the benefit remains even when the audiences differ: completely different groups of people discover new brands and view them with a fresh perspective.
In addition, collaborations have a positive impact on ROMI, allowing budgets, risks, and resources to be shared equally. This is their major strength: they enable much faster hypothesis testing with lower costs, which in turn accelerates time-to-market and increases profitability.
The very fact of a collaboration automatically boosts conversion for both brands due to the heightened trust among their audiences. The volume of content increases significantly without increasing spending, and this content expands into new markets more successfully.
But the most long-lasting advantage is the increase in how long the product remains interesting and relevant. And that impact is truly noticeable.

To amplify the impact of collaborations, our team builds three types of brand-promotion strategies: media, influencer, and digital. The outcome is increased reach and higher engagement.

UGC is a fascinating thing. The same label applies both to you or me posting an Instagram story from a coffee shop we enjoyed, and to creators who quite literally earn their coffee money by producing that kind of content. In both cases, the content is created by users who have no direct affiliation with the brand. But there’s a catch: between a story tagged #niceevening and a full-scale targeted advertising campaign lies a gap so vast it can’t be measured by tanks or Titanic-sized metaphors.
We create posts primarily for ourselves, while brands chase high conversion rates and CTR. And right in the middle of execution, critical issues surface: the first three seconds don’t hook, the offer is vague, the call to action is missing, and so on. The result? Brands abandon UGC ads and switch to studio-produced videos. That’s hardly surprising. This kind of content is created intuitively, when users share emotions and impressions in the moment - which doesn’t always align with a brand’s need for a polished, strategically airtight advertising campaign. Still, even this problem is solvable.
For UGC to perform in paid campaigns, it has to be created with performance in mind from the start. No one is suggesting that you sacrifice the authenticity or atmosphere that makes user-generated content special - not at all. What we do suggest is embedding certain elements at the planning stage that will: A) make algorithms distribute the content more actively, and B) motivate viewers to watch it through to the end. How do you do that? In reality, the rules are fairly universal.
When users open any social platform, you have only a few seconds to capture their attention. You need a strong hook - a kind of pocket-sized Tarantino - capable of setting intrigue from the very first frame. This is the key difference between creator content for paid media and regular UGC. Compare “I spent three months looking for a cream that doesn’t pill under makeup..” with “Hi everyone! Today I want to show you one of my favorite creams.” Both are created by users, but one is a carefully constructed PR narrative with a clear script, while the other is a digitized personal diary entry. There’s nothing wrong with either - but brands need the former.
In high-quality UGC ads, you’ll never hear phrasing like “Oh, I found such comfortable shoes!” Instead, within the first second you’re far more likely to see something like: “Walked ten kilometers - my feet didn’t hurt.” The meaning is exactly the same, but the way it’s delivered plays a decisive role, flipping the perception of identical content on its head. This leads us to the first rule of performance creative: be specific, clear, and direct. The formula is simple - more specifics equal more trust.
The second rule: advertising must be diegetic. Your task is to integrate the offer into the narrative so that it doesn’t disrupt the internal logic of the story and world you’ve created, but instead becomes an organic part of the storytelling. Never tack it on at the end. We’re not trying to sell the last Sony TV at a clearance sale. Our goal is far broader - to build a space users want to believe in and feel part of.
UGC ads are more flexible and often more effective than traditional advertising, but that flexibility makes proper execution significantly more complex. There are always multiple angles from which a creator can talk about your product, and each time you’ll have to navigate different formats, countless iterations, and ongoing briefings before landing on your ideal approach. It’s a complex, demanding process - but remember: working with UGC is one of those games that is always worth the candle.
We share even more insights on performance creative and marketing strategies on our social channels - stay tuned.

Partnerships with those who create visual art offer several advantages:

1) Collaborations with museums provide a special, “slow” type of attention that allows the audience to observe the brand’s strongest qualities in greater depth.

2) Art centers resemble pop-up projects in some ways: they bring a sense of vitality to the brand by giving customers the opportunity to take part directly in the creative process.

3) Joint projects with publications - whether major magazines or independent zine presses - give the collaboration deeper, more meaningful context.
4) Artists have a tremendous impact: instead of changing the brand’s appearance, they interpret it in their own way, offering the audience a unique opportunity to view the brand from a completely new angle.

Through collaboration with cultural institutions, the brand’s value in the eyes of its audience increases, leading to an obvious benefit - the emergence of symbolic significance around the product. Moreover, such partnerships provide the brand with a ready-made creative infrastructure, reducing both the budget and the effort required to produce content.
By placing greater emphasis on meaning and installations, the brand gains a depth that will not fade over time and builds a reputation strong enough to set it apart from its competitors.

While you, wrapped in Morpheus’ enchantment, drift through vivid dreams and conquer the peaks of the clouds, somewhere out there, on a distant server, an ancient evil is quietly stripping you of your traffic. It happens with the inevitability of sand slipping through your fingers, second by second, pulled relentlessly back toward the ground. Google no longer recommends your content in search. ChatGPT and its peers seem to deliberately steer clear of it. And suddenly, you find yourself face to face with zero traffic. But why?

Google’s algorithms and language models like ChatGPT resemble an archetypal librarian who has spent their entire life in the same position. They are not impressed by the elegance of your metaphors, the beauty of your stories, or the complexity of your turns of phrase. No. Instead, they look at dates, links, updates, and news. They search for signs of life in your content, feel for a pulse, and check how long it has been since you last edited your creation.
An article published last year and never updated since is a museum exhibit. Valuable and beautiful? Undoubtedly. But it is not quite what people are looking for when they want strictly up-to-date information.
Your 20XX article may contain absolute truth, the precise geolocation of the philosopher’s stone, and the cure for cancer - but if the model sees fresher content on the same topic, even if it is of lower quality, make no mistake: it will choose that instead. The most insidious part is that you did nothing wrong. You simply forgot about something you wrote a year ago. And that alone was enough.
Realizing this, many people make a fatal mistake. They delete old articles and create new ones on the same topics, burning through finite resources while simultaneously losing both their accumulated history and the trust of search engines. It is like demolishing a Renaissance building just to construct a new one on the same spot. You can do it - but why would you?
Do not destroy. Restore. Your old content already has weight and an audience; it has backlinks and an indexing history. So why squander the capital you built with your own work? Here is a simple piece of advice: add new statistics to one of your paragraphs, look for fresh data, rewrite a small section if it is no longer relevant. Has anything changed in your industry? Have new tools emerged? Have certain recommendations become outdated? Reflect that.
And here is the key moment - update the publication date. The algorithm will gladly surface content that has just been edited, and a user searching for an answer is far more likely to click your link. Do not be lazy. Spend the time to create an update calendar: the hour you steal from your schedule will repay itself many times over a few months later, when you suddenly notice that even your old content is bringing in traffic again.
There are many metrics through which Google determines how fresh your content is, but the core point for us is this: by editing an article, you send a signal to the servers that your page is relevant. There is no universal formula for success - depending on the niche and the type of content, every author must develop their own approach. However, there is one clear and very tangible rule we are happy to share: if you write about statistics, tools, technologies, or news, update your material at least once per quarter. And pay special attention to your key articles - the ones that generate the bulk of your traffic.
It is astonishing, but even the greatest author the world has ever seen will simply fade into oblivion if they forget to update or minimally revise their content. All that remains for us is to follow new trends and tendencies, preserving our sense of taste and love for what we do, while working under new rules each time. Which, incidentally, is better for us: while others were once hunted by the Inquisition for their treatises, we will simply be left in the shadows for inattention. And that is so easy to avoid!

January has come to an end, which means it’s time to showcase the best advertising campaigns our team has selected over the past month. The three campaigns we highlighted share one thing in common: none of them shout for attention, yet each is unique and compelling. Ladies and gentlemen, welcome to the season of quiet fashion!
GUCCI: LA FAMIGLIA

Demna at Gucci achieves what once seemed impossible for such a large and ambitious brand. La Famiglia is a deliberate rejection of logomania and a conscious move toward what experts call quiet luxury.
It won’t surprise any detective to say that the campaign barely features the iconic GG monogram. In Gucci’s new looks, we see minimalist silhouettes, leather, fur, and meticulous attention to proportions - anything but a boastful attempt to impress with a logo. Demna delivers a manifesto almost lost in the relentless pursuit of opulence and spectacle: “loud” does not always mean “good.” Sometimes, good is when your brand is recognizable without a single logo, simply by the cut or the way a piece fits the body.
And that’s just one aspect of the campaign. For those craving Gucci’s radically original approach, the house has another element that is sure to impress.
Shot by Catherine Opie, the campaign is built around a profound philosophical concept of connection and closeness between people who don’t necessarily know each other. It’s no coincidence that the collection is structured around portraits: it reflects the idea that family is more than people who share your surname or live in a similar neighborhood. Family is, above all, those who share your values, those in whom you can see a part of yourself at a glance.
Gucci: La Famiglia is a bold and thoughtful statement on cultural values and a reimagining of fashion’s core principles. It is precisely for its daring and original approach that we singled out this campaign from dozens of others.
PRADA: SPRING 2026

Prada’s Spring 2026 campaign offers what I would call a “picture of a picture.” Miuccia Prada and Raf Simons, together with American artist Anne Collier, created an original campaign that impresses not only with its aesthetic choices but with the very concept behind each image. Rather than simple digital photography, Prada presents entire compositions, in which every image from the collection is held in someone’s hands.
This play with perspective disrupts conventional notions of perfect advertising shots. Such campaigns usually strive to be flawless and meticulously polished, but here it’s the opposite: the sense of presence makes the image almost tangible.
Equally fascinating is the “broken algorithm” concept, which gave us unusual color and stylistic combinations that would rarely appear in another context. Prada dared to experiment boldly - and succeeded spectacularly, earning our editorial respect for everyone involved in the spring collection.
Hear that tapping above you? That’s the sound of an approaching fashion revolution: some reject logomania, others disdain the plastic world. 2026 is set to be a landmark year for all of us, as our next guest will show.
SAINT LAURENT: MOMBASA

Saint Laurent played the nostalgia card in January - and hit the jackpot. Their Mombasa collection literally set the online community abuzz. The brand did not mislead its audience by presenting a long-forgotten item as something entirely new; instead, it openly stated its intention to reimagine Tom Ford’s 2002 bag for the modern age.
Looking at the history, the choice of the Mombasa bag for a remake becomes obvious: it symbolizes an era when fashion learned to be sexy without being vulgar, experimenting with luxurious yet tasteful designs. It required minimal changes: the horn handle was replaced with leather, and the original size was expanded by two additional dimensions.
The photographs themselves are equally compelling, even apart from their historical context. Saint Laurent, showing great respect for the industry, ignored all its rules and created a photoshoot in a dark noir style, adhering to the genre’s conventions: muted lighting? Check. Realistic locations? Absolutely. Our team especially wants to highlight the early-2000s aesthetic, skillfully interpreted and applied by the brand. Grainy film textures, vintage camera timestamps, even interference effects - all in place.
And it worked! Saint Laurent stood out from the crowd with a distinctive, one-of-a-kind visual identity, once again proving to the industry that it’s not necessary to follow the flow or walk the well-trodden path. Sometimes it’s far better to be your own guide and carve a way where it’s truly needed.
Three campaigns, three approaches, three perspectives on fashion. Gucci rejects noise and wins through quality, Prada breaks the idea of glossy perfection, and Saint Laurent demonstrates the importance of having a distinct identity.
Cédo keeps a finger on the pulse of the industry. Do you?

Creators now take direct part in developing the product itself. Even previously popular short-form video integrations have moved to the background, giving way to creative labs where creators can work directly with the brand, receive instant feedback, and shape the final project together. The result is authenticity that users genuinely appreciate.
Through this direct involvement, creators function simultaneously as customer support, an R&D hub, and a cultural bridge between the brand and its audience. And it is a win-win strategy: the brand gains access to an already loyal community, while the creator gains new experience and monetization through direct ownership.

2026 in the media landscape will become an era of imperfection and intentional flaws. It sounds paradoxical and somewhat pretentious, but it is precisely through opposition to the ideal that these twelve months will unfold. I’m no oracle, yet I can already hear the questions forming: how is this even possible in a world where AI can generate flawless images and videos in seconds, and one-click filters can turn any photo into a porcelain doll? The answer, in fact, lies within the question itself. It is precisely because everything has become so impeccably perfect that the visual patterns of the coming year will make a full 180-degree turn and surprise us with their distinct, authentic character.
Open any trend report for this year and you’ll find what five years ago marketers and designers alike would have dismissed as defects or bad taste: grainy textures reminiscent of old film cameras, rough typefaces with uneven edges, non-sterile surfaces, and countless other hallmarks of “human” content. This is the central motif for creators in 2026. Carelessness? A mistake or negligence? Not at all.
Instead of perfectly polished renders, we’re heading toward textures that feel tactile even in digital form. Immaculate studio lighting gives way to grain and noise, glossy surfaces give way to roughness, creating materials that feel almost physically tangible. The paradox is that all of this remains digital - but digital that pretends to be analog.
The once-universal pursuit of perfection has led us to consciously reject it, and this is more than natural. When every second image in an Instagram feed looks like a billboard or a Procter & Gamble laboratory, you inevitably begin to value more human, more “alive” content. To succinctly describe this shift, we introduce a new term: post-polish.
It describes a design philosophy in which a product is deliberately not refined to a flawless appearance. Don’t rush to accuse designers of laziness or carelessness - creating the illusion of naturalness, vitality, and incompleteness is far more challenging than producing a visually perfect object. It’s much easier to follow a layout and deliver an impeccable result than to consciously introduce flaws and irregularities. A slightly skewed typographic edge? A subtly off-center composition? Perfect - we’ll take two.
And non-idealism isn’t the end of the story. Another addition to the list of design trends for 2026 is a rejection of AI. Ironically, the more neural-network-generated content floods the internet, the stronger the backlash against it becomes. Not long ago, brands proudly showcased how skillfully they leveraged AI-powered tools. Today, however, giants like Apple are building campaigns around the message “fully made by humans.” Was Cameron wrong after all?
Until recently, perfect visuals were the quality benchmark and the goal of every designer’s work. But in just a few years, the visual database in the average user’s mind has become so entrenched that a flawless appearance now reads as a familiar, predictable pattern. Show them a pristine composition, ideal lighting, and pixel-perfect color grading, and they instantly recognize something they’ve seen thousands of times before - and simply move on. Imperfection works differently. It forces the brain to pause and reflect, to process information in a new way. The eye catches on scratches and irregularities, on metallic and jittery surfaces, begins to examine them - and as a result, doesn’t allow the viewer to just walk away.
All that remains is to embrace new trends, rethink old tools and values, and keep pace with the times. Don’t be afraid to be rough around the edges. Be afraid of being flawlessly boring.