Works | Cédo Digital | Cédo is a Los Angeles social media agency with expertise across European and US markets. Performance marketing, UGC, influencer marketing, social media management, and AI search optimization for fashion, beauty, and wellness brands.

Digital

/ Influence marketing

Work: Givenchy × TikTok.
Old brand and new technologies

A person with platinum blonde hair holding a bottle of perfume toward the camera.

A woman with light brown hair resting her head on a pillow, smiling gently, with a perfume bottle labeled 'Irresistible' in front of her.

How can a luxury brand gain popularity even in places where its target audience doesn’t exist? Is it possible to break into the youth market when your logo has no apples or windows, and what you sell is high-end clothing?

The challenge was fundamental: to reach Generation Z and adapt fluidity to speed, elegance to flexibility. To show that beauty and style are not the pleasures of the bohemian few, but a common good.
The idea was to turn unattainable luxury into an element of everyday life. The TikTok audience doesn’t want soulless advertising — it wants creative and authentic creators. We knew that.
– Developed and executed a content plan for influencer collaborations.
– Researched current trends and adapted content featuring Givenchy products accordingly.
– Set up targeted advertising to promote content on TikTok and Reels.
– Encouraged viewers to participate in challenges, generating UGC.
Assets included: Viral dance videos, challenges, and lifestyle content from influencers that popularized the Givenchy name among the youth.
+42% ER vs. baseline, 7M+ unique reach, +18% CTR, and over 2K UGC videos generated.
The campaign made a bold entrance into a new market and conveyed the core message: Givenchy isn’t about unattainable luxury. It’s about aesthetics and the freedom to enjoy oneself.

Digital

/ Strategy

Work: Jammalun.
Create a brand background

Collage of fashion photographs featuring women in elegant dresses, casual wear, and accessories, with floral and artistic elements.

Jammalun already had a sense and style, but it lacked a story behind it; a philosophy that people would follow.

The challenge was clear: to create a brand narrative and show that it represents something much more than just a luxury clothing store.
We had a grand idea: to show people what lies behind the beautiful logo, immerse them in the brand’s ecosystem, and introduce them to its culture. Jammalun needed just one thing - to make its presence known and secure a place in people’s minds.
– Developed a comprehensive Instagram advertising strategy.
– Increased posting frequency and introduced new content series.
– Hosted live events: signature cocktail evenings at popular restaurants, art shows, and curated cinema nights.
– Showcased the brand’s inner life.
– Collaborated with influencers.
Our approach reframed content from showcasing to storytelling. Behind-the-scenes from ateliers, natural textures, and portraits of strength and vulnerability replaced flat catalog shots. The founder’s presence became central — not as a marketer, but as the author of the brand’s philosophy. This intimacy created trust, a vital currency in digital fashion.
Special projects anchored the brand in culture: signature cocktails in restaurants, art-driven shows pairing dresses with paintings, and an “old money” cinema evening that turned fashion into an experience.
Jammalun gained a distinct personality in the eyes of its customers, transforming into a full-fledged blog with its own story and demonstrating the importance of closeness between the brand and the individual. Jammalun found its voice, presence, and style.
Philosophy and conceptual thinking are your greatest allies, capable of illuminating even the most winding path and taking the brand to a place where it will be remembered forever

Digital

/ UGC and paid media

Work: Vivienne Sabó.
When quality matters more than quantity.

Vivienne Sabó regularly published content, and we added depth to it.

We took on the following challenge: to reduce the number of videos while ensuring that each one stayed with the viewer, gave them something to ponder, captivated them, and drew them back to the brand.
The idea was to use social media to showcase the brand’s identity, highlight its vegetarian products, and increase reach by making each post more meaningful.
What we did:
– Established partnerships with key influencers in the beauty industry.
– Studied competitors and analyzed the Instagram account’s performance metrics.
– Introduced new content categories: reviews of the latest products, unboxings, sketches, etc.
– Developed interactive formats to engage the audience.
Rapid audience growth on TikTok and Instagram: +85% ER in just a few weeks, building win-win relationships with influencers, and preparing tools for the brand’s future development.

Precision. Conceptuality. Speed. The three pillars that sustain interest in Vivienne Sabó.

A woman with freckles and wearing a red and white striped sweater and red beaded necklace, holding a purple and gold bottle of Viviènne Sabo Paris perfume near her lips.

A hand holding a small pink and gold lipstick-shaped container labeled 'TINT' against a blurred greenish background.

A woman with brown hair and freckles wearing a white sweater with an American flag pattern on the chest, red bead necklace, and gold earrings, applying pink lip gloss inside a store.

A woman with dark hair tied back, green eyes, and makeup, holding several makeup palette samples and making a kissy face.

Close-up of a woman with curly hair and green eyes holding a gold mascara tube labeled 'CABARET Premiere' in front of her face.

A hand holding a small purple and gold perfume bottle with a sticker saying 'New Formula'. The background has a patterned surface with alternating light and dark squares.

Digital

/ UGC and paid media

Selestia Beauty
× Comprehensive SMM + UGC Support

Industry / Geo / Period / Team:
Beauty & Cosmetics / USA / 2023–2024 / SMM + UGC

Collage of diverse women with bold makeup and fashion, featuring close-ups of faces, skin swatches, and floral arrangements.

Our challenge was to strengthen the Selestia Beauty brand within the high-quality makeup segment. This is a relatively young brand with strong products and its own distinct visual style. Our mission was to increase its brand awareness. To achieve this, we focused on two key goals:
1) Increase activity across social media platforms — Instagram, TikTok, and YouTube.

2) Encourage UGC to build an emotional connection with the audience.
— Beauty is the image of a brand and the emotions it evokes.
— The audience is drawn to beauty brands that position themselves as ethical and stand out through bold, cohesive design.
— UGC, authentic reviews, and curated visual grids strengthen trust and help a brand appear unique and fresh.
Our idea was to build a complete digital ecosystem — from visual grids and content strategy to UGC creation, influencer collaborations, and full-scale SMM management for Selestia Beauty.
We aimed to combine trending formats with educational content, authentic reviews with premium aesthetics — so that the brand feels both high-quality and emotionally relatable.
• Developed visual identity: Instagram grid design, photo/video style, visual filters, and overall color & tone direction.

• Created a multi-platform SMM content plan: Instagram (Reels, Grid posts, Stories), TikTok (trends, challenges), YouTube (reviews, tutorials).

• Organized UGC creators: collaborations with micro-influencers and real customers, collection of feedback, and user-generated photo/video content.

• Produced copywriting materials: storytelling, product descriptions, slogans, social media captions, and video scripts.

• Managed publishing, monitoring, analytics, and adjusted the strategy based on engagement data.
Assets
• Visual grids and photo/video content for Instagram.
• Reels and TikTok videos (trending and network formats).
• YouTube videos: reviews, tutorials, emotional storytelling.
• UGC content: authentic reviews, user photos and videos.
• 50% increase in engagement through Reels and TikTok.
• Higher conversion rates reflected in the growth of reviews and UGC posts.
Contact us to discuss how an updated strategy and refined aesthetics can help your brand reveal itself to the world from an entirely new perspective.

A makeup palette with the title "Her Majesty," featuring an image of a woman with pink hair and bold eye makeup. The palette has multiple colors of eyeshadows arranged in streaks below the image. The background is pink with clouds and a moon, and the text promotes the palette for eye makeup with the slogan "Whisper or Roar - Your Eyes Decide."

Open blush compact with pink shades, on a textured pink background with promotional text overlay that says, "Let's face it, you're divine" and "Shop and ascend."

Collage featuring diverse women with empowering messages about beauty and diversity, promotional content for Selestia Beauty, showing makeup products and close-ups of women with makeup.

Digital

/ SMM

Memoringe × Digital Art Boutique

Industry / Geo / Period / Team:
Jewelry & Design / Global / 2023 / SMM + Content Strategy + Visual Identity

Collage of various images including a woman with hands covering face, a blue sky with a white rock formation, a ring with an opal, a crystal on a dark surface, a poetic text about hope and evolution, a black and white close-up of an eye, another ring with a blue stone, a woman holding a gold pencil near her eye, and a starry night sky with snow.

Jewelry rings with gemstones, set against a black background with a wavy black and white pattern in the upper part of the image.

A hand holding a small gray rock in front of a handwritten poem on paper.

A grayscale image of a statue holding a star, with a silver ring with a blue gemstone placed to the right of the statue. The background is beige with faint grid and oval outlines.

Our challenge was to elevate Memoringe’s presence in the digital space. The brand combines handcrafted jewelry design with a a rare, medieval-inspired aesthetic, creating pieces that feel as though they’ve been pulled straight from fantasy worlds. We aimed to convey its simple yet profound philosophy: jewelry is, above all, about aesthetics and art.
— The luxury audience seeks emotion and experiences no other brand can offer.
— Products must be transformed into art objects that captivate the audience and go viral online.
— Creating digital galleries enhances the client’s sense of immersion and connection to the brand.
Our idea was to build a digital museum-boutique — a space where the brand could be presented as a fashion exhibition. Each piece was promoted as an opportunity to experience something rare and extraordinary. This approach turned Memoringe’s social media into a full-fledged art showcase.
• Developed the conceptual design of the digital museum.
• Introduced new content formats: art photography, visual storytelling, and creative narratives.
• Transformed the account into a gallery by building a distinct visual identity that set it apart from competitors.
• Implemented a marketing strategy focused on emotion and aesthetics.
• Built a promotion system emphasizing emotional engagement and artistic appeal.
Assets
• Visuals designed to recreate the atmosphere of an art gallery.
• Brand storytelling highlighting its philosophy and artistic perspective.
+500% increase in sales within 1.5 months.

Shifted brand perception — from a jewelry store to an art object.

Significant audience engagement growth driven by the digital museum concept.