Selestia Beauty × Comprehensive SMM + UGC Support
Beauty & Cosmetics / USA / 2023–2024 / SMM + UGC
Our challenge was to strengthen the Selestia Beauty brand within the high-quality makeup segment. This is a relatively young brand with strong products and its own distinct visual style. Our mission was to increase its brand awareness. To achieve this, we focused on two key goals:
1) Increase activity across social media platforms — Instagram, TikTok, and YouTube.
2) Encourage UGC to build an emotional connection with the audience.
Insight
〰️ Beauty is the image of a brand and the emotions it evokes.
〰️ The audience is drawn to beauty brands that position themselves as ethical and stand out through bold, cohesive design.
〰️ UGC, authentic reviews, and curated visual grids strengthen trust and help a brand appear unique and fresh.
Our idea was to build a complete digital ecosystem — from visual grids and content strategy to UGC creation, influencer collaborations, and full-scale SMM management for Selestia Beauty.
We aimed to combine trending formats with educational content, authentic reviews with premium aesthetics — so that the brand feels both high-quality and emotionally relatable.
What We Did
• Developed visual identity: Instagram grid design, photo/video style, visual filters, and overall color & tone direction.
• Created a multi-platform SMM content plan: Instagram (Reels, Grid posts, Stories), TikTok (trends, challenges), YouTube (reviews, tutorials).
• Organized UGC creators: collaborations with micro-influencers and real customers, collection of feedback, and user-generated photo/video content.
• Produced copywriting materials: storytelling, product descriptions, slogans, social media captions, and video scripts.
• Managed publishing, monitoring, analytics, and adjusted the strategy based on engagement data.
Assets
• Visual grids and photo/video content for Instagram.
• Reels and TikTok videos (trending and network formats).
• YouTube videos: reviews, tutorials, emotional storytelling.
• UGC content: authentic reviews, user photos and videos.
Results
• 50% increase in engagement through Reels and TikTok.
• Higher conversion rates reflected in the growth of reviews and UGC posts.
Contact us to discuss how an updated strategy and refined aesthetics can help your brand reveal itself to the world from an entirely new perspective.