Jammalun already had a sense and style, but it lacked a story behind it; a philosophy that people would follow.
The challenge was clear: to create a brand narrative and show that it represents something much more than just a luxury clothing store.
We had a grand idea: to show people what lies behind the beautiful logo, immerse them in the brand’s ecosystem, and introduce them to its culture. Jammalun needed just one thing - to make its presence known and secure a place in people’s minds.
What we did:
– Developed a comprehensive Instagram advertising strategy
– Increased posting frequency and introduced new content series
– Hosted live events: signature cocktail evenings at popular restaurants, art shows, and curated cinema nights
– Showcased the brand’s inner life
– Collaborated with influencers
Our approach reframed content from showcasing to storytelling. Behind-the-scenes from ateliers, natural textures, and portraits of strength and vulnerability replaced flat catalog shots. The founder’s presence became central — not as a marketer, but as the author of the brand’s philosophy. This intimacy created trust, a vital currency in digital fashion.
Special projects anchored the brand in culture: signature cocktails in restaurants, art-driven shows pairing dresses with paintings, and an “old money” cinema evening that turned fashion into experience.
The results: Jammalun gained a distinct personality in the eyes of its customers, transforming into a full-fledged blog with its own story and demonstrating the importance of closeness between the brand and the individual. Jammalun found its voice, presence, and style.
Philosophy and conceptual thinking are your greatest allies, capable of illuminating even the most winding path and taking the brand to a place where it will be remembered forever.