Vivienne Sabó
When quality matters
more than quantity
Vivienne Sabó regularly published content, and we added depth to it.
We took on the following challenge: to reduce the number of videos while ensuring that each one stayed with the viewer, gave them something to ponder, captivated them, and drew them back to the brand.
The idea was to use social media to showcase the brand’s identity, highlight its vegetarian products, and increase reach by making each post more meaningful.
What we did:
– Established partnerships with key influencers in the beauty industry
– Studied competitors and analyzed the Instagram account’s performance metrics
– Introduced new content categories: reviews of the latest products, unboxings, sketches, etc
– Developed interactive formats to engage the audience
The results: Rapid audience growth on TikTok and Instagram: +85% ER in just a few weeks, building win-win relationships with influencers, and preparing tools for the brand’s future development.
Precision. Conceptuality. Speed. The three pillars that sustain interest in Vivienne Sabó